Equipped with the JR East Tohoku area pass, hop onto the Shinkansen and explore the various regions of Tohoku today, starting from Sendai station! Enjoy the rich culture that Tohoku has to offer today.

Tohoku is a region of wild countryside, rustic hot spring towns and deep winters spent under a thick blanket of snow, brightened by some of the country’s most impressive festivals. Despite its charms, Tohoku remains one of the least-visited of Japan’s eight regions, and is thus one of the best places in the country to venture off the beaten track.

Embark on a scenic self-drive adventure through the captivating landscapes of central Tohoku. Starting from Kakunodate, take a boat ride through Geibikei Gorge, then Yamagata and finally reaching Sendai.

Embark on a scenic self-drive adventure through the captivating landscapes of northern Tohoku. Explore the vibrant colors of Aomori, the historic charm of Kakunodate, among other hidden gems awaiting your discovery.

Explore the vibrant colors of autumn in Japan with our exclusive travel package! Immerse yourself in the breathtaking landscapes of Tokyo, Nikko, and the scenic Southern Tohoku region, including Aizuwakamatsu and Fukushima. Witness nature’s masterpiece as the leaves transform into a kaleidoscope of reds, oranges, and yellows.